One of the biggest turning points in my career came when I realized that most of the conflict between designers and their clients wasn’t about budget, it was about style. Miscommunication. Doubt. Endless revisions. Projects that dragged on for months longer than needed. And it was sucking the joy out of even the most beautiful work.
Before you realize what’s happening, you’re getting bogged down in endless meetings and revisions because their definition of ‘rustic’ didn’t quite match yours, or it turned out that ‘kitsch’ was a positive measure to them.
I see this happen all the time, not just with my colleagues, but also during my years of experience designing interiors for private customers. So when I first started hosting webinars aimed specifically at other interior designers interested in improving their work with their own clients, my golden advice was always super simple:
Everyone pictures something different in their head. I showed interiordesigners how to make their own image box. By diving into image hunting sorting, printing, laminating, trimming, and then tucking them neatly into a gorgeous box.
However, the last thing most interior designers with busy schedules want is yet another project to keep them up at night. More and more designers simply asked me if I could make one for them and started asking, “Can’t you just make one for us?” I kept brushing it off… until one bold designer cornered me and said, “Just sell the damn box already.”
Not long after, my ‘Concept Cards’ were born. Over 850 boxes later, I’m no longer surprised about the incredible results people seem to achieve when they start using them. Design talks flow smoother, faster, and all those endless discussions? Gone.
That working as an interior designer could be smoother, simpler… and more fun.
That from the moment you walk in, you radiate professionalism.
That clients instantly feel excited and understood, not just to work with you, but to be part of the design process. The conversations flow effortlessly, because you and your client are on the same page right from the start and they feel completely at home with you and your unique approach. They walk away from that initial meeting happier and more confident than before, because they got to participate in a super fun process that empowers them and explains what they want, better than their own words ever could.
What if you could do what you love most: designing beautiful spaces and earn an excellent income doing it?
Clients would seek you out. They’d love your ideas. They’d implement your work exactly as you envisioned it. And you'd stop wasting time with moodboards that never get approved or quotes that never get signed.
Ever since that having that initial realization, I've helped hundreds of designers adopt a more elegant, efficient, and enjoyable way of working, all starting with a single tool: Concept Cards.
By (quite literally) putting your cards out on the table, both designers and their clients find instant clarity. Moodboards come together in minutes. Disagreements vanish. And confidence rises on both sides of the table. No more revisions. No more second-guessing. Just momentum.
Because after 25+ years of experience at that table, I know how painful it is to feel stuck, to deal with unclear clients, and to see your dream slipping away.
And after 850+ boxes and 2,5 years of selling my Concept Cards to interior designers all over Europe, I decided to take the leap, and make this proven tool available to struggling interior designers in the U.S.
I want you and your clients to be able to touch, feel and move around the cards. Trust me, the difference with an image on a screen is HUGE! All digital components are immediately accessible online.
Eventually, I plan to raise the price of this package to reflect its full value, potentially $ 449,- or even $ 699,-
But for now, I’m still collecting feedback from other skilled designers just like you. I’ll be using your input to improve the training, expand the card set, and possibly collaborate with major brands in the U.S.
Basically, you’re helping me improve the product I’m most passionate about! And obviously, you should be rewarded for that as well. I need early adopters. Go-getters. Smart pioneers and swift starters. Interior designers who are ready to stop struggling and start soaring. And because you’re here now, you get early bird access.
That’s why you can sign up to receive your own Concept Cards join today for merely 111 dollars (ex VAT & shipping)
I’ve already made waves in the Netherlands. In the Netherlands we would say: I'm a strange duck in the pond… I consider myself a hidden gem with a charming Dutch accent. Luckily for you, what this means is you have the chance to get in early, before everyone else sees what’s coming.
Click below to order your Concept Cards and get instant access to all the bonuses.
You’ll receive your box at your doorstep soon and gain immediate entry into the digital vault.
When I faced my own turning point as a designer and coach, I realized I was trying to make things work the hard way. Over time, I found simpler, smarter, ways to work. Call it my more European side, but I don’t like making things needlessly difficult for myself, and neither should you :)
So if you’re ready to completely upend your interior design business, all you need to do is order the Concept Cards through the link below.
150 beautifully designed cards to help you and your clients connect over what they envision and get rid of any apprehension, delivered right to your doorstep.
The Concept Cards and the additional bonuses have a total value of $ 701,-
When I faced my own turning point as a designer and coach, I realized I was trying to make things work the hard way. Over time, I found simpler, smarter, ways to work. Call it my more European side, but I don’t like making things needlessly difficult for myself, and neither should you :)
So if you’re ready to completely upend your interior design business, all you need to do is order the ‘Concept Cards’ through the link below.
I’ve seen what’s possible when talented designers get the right tools: they go from stuck to unstoppable.